Brand Burnishing

You have a great idea and you want to raise money to execute your business plan, this means you also need to focus on brand burnishing, starting on Day 1.

Crowdfunding, Equity Crowdfunding and other online platforms within the global search directory will help you locate the best platform to list your opportunity, but before you submit any proposal, you want to develop a brand message that resonates not only with prospective customers, but with prospective investors.

Brands that have raised money via crowdfunding (not to be compared with equity crowdfunding) follow simple steps:

For gadget makers, device makers, apparel designers, edible item makers and even artists, crowdfunding enables brands to showcase new and innovative products and generate excitement by offering funders (those who donate) with a sample product as soon as your first shipment is delivered by your manufacturer. This gives you the opportunity to gauge market interest in the product before you make a much larger commitment to manufacturing, marketing, sales and internal resources.

To create that initial interest via your crowdfunding campaign, you want to create a portfolio of product imagery and collateral marketing material.

In addition to static imagery, every entrepreneur worth investing in knows they need to create a  corporate video sizzle reel. Pictures tell a thousand words, but moving pictures within the framework of a 2-minute video that explains and showcases your product is often where the rubber meets the road. In today’s digital world, the cost of producing a compelling video clip can be under $5 for do-it-yourself-ers. Professional videographers should cost no more than $1000-$3000 for a quality clip.

Plan your marketing before your funding campaign

Create Awareness. Any crowdfunding campaign provides an opportunity to post press releases and implement a social media awareness campaign by leveraging the power of Facebook, Twitter, Instagram, LinkedIn and other social media outlets.

The Top 4 things that entrepreneurs should know about building and burnishing the brand.